The Big Knit 2008 22nd July 2008
What is The Big Knit?
Little woolly hats are hand knitted by Age Concern supporters, to sit on the lids of Innocent "smoothies" before being sold in Sainsbury's stores UK wide.
Innocent gives 50p to Age Concern for every bottle sold wearing a hat. Innocent also benefits from the campaign by way of increased sales. As it's such an unusual and fun campaign, it also attracts a lot of media attention thus increasing the profile of Age Concern, Innocent and Sainsbury's.
Get knitting
Innocent has asked Age Concern England for a total of 500,000 hats, which need to be produced UK wide. We have agreed to produce 15,000 of these, so if you have a few oddments of double knitting wool of any colour, some size 8 needles (3.25mm - 4mm) and a few minutes to spare, why not get knitting!
Innocent are happy for you to create your own bobbles. It would be lovely to have all our hats with nice neat bobbles on but if we can't do that, the main thing is that the hats are all individually hand knitted and that they neatly fit on the bottles.
Knitting Pattern.pdf and Bobble Instructions.doc
Sending in your completed hats
3 October 2008 is the deadline for sending in your completed hats to:
Age Concern Leics & Rutland, Lansdowne House, 113 Princess Rd East, Leicester, LE1 7LA. Call 0116 2237343 in case of query.